After a turbulent start to 2025 marked by declining deliveries and mounting market pressure, Tesla appears to be staging a comeback in Europe.
The electric vehicle (EV) giant saw a notable rise in June registrations across several major markets, suggesting that demand for its vehicles is rebounding after months of waning sales.
Leading the surge was the United Kingdom, where Tesla registrations jumped a remarkable 224% compared to May. Spain also recorded a dramatic upswing, with registrations more than tripling month-over-month.
In both countries, Tesla emerged as the best-selling electric car brand for June, according to new data published by CarUp.
Meanwhile, the Netherlands offered perhaps the most striking result: Tesla became the best-selling car brand across all vehicle segments, not just electric, for the month of June.
These strong figures suggest that the release of new Model Y inventory, which had been largely absent in the first quarter of the year, is playing a crucial role in Tesla’s turnaround.
In Norway, a traditionally strong Tesla market, sales remained steady, although complete figures for June have yet to be confirmed. Early indicators suggest the company continues to hold a significant share in the Nordic EV market.
However, not all European markets are telling the same story. In Sweden, Tesla’s performance in June was more nuanced.
Year-over-year registrations dropped by more than 70%, signaling ongoing challenges. Yet, a month-over-month comparison showed a 72% jump in market share, bringing Tesla to 8.6% of the Swedish EV market.
According to data from eu-evs.com, Tesla is currently the fourth-largest EV brand in Sweden for the year, trailing Volkswagen, Volvo, and Kia, with a total of 3,461 vehicles registered so far.
Despite limited availability in Q1, the Model Y remains Tesla’s strongest performer in Sweden, ranking third in 2025 EV registrations behind the Volkswagen ID.7 and the Volvo XC40.
The June numbers paint a picture of a company potentially regaining its footing in Europe. With the ramp-up of Model Y deliveries and a boost in market visibility, Tesla seems poised for renewed momentum through the second half of the year.
While some markets like Sweden present lingering hurdles, the overall uptick in registrations indicates that Tesla’s recent sales slump may have been a temporary setback.
As competition in the EV sector intensifies, maintaining this upward trajectory will be crucial for Tesla to retain its leadership in the European market.