Switzerland is set to unveil its representative for the 69th Eurovision Song Contest on Monday, March 10, 2025, at 10:00 CET, with a press conference scheduled to reveal both the artist and the official music video.
As the host country, Switzerland is automatically qualified for the Grand Final, which will take place on May 17 at St. Jakobshalle in Basel.
The anticipation surrounding the announcement has intensified following a report by Swiss-German media outlet Tages Anzeiger, which has hinted at To Athena, a 30-year-old musician from Lucerne, as the likely choice.
Rising Speculation: Is To Athena the One?
The excitement among Swiss Eurovision fans is palpable, especially with the potential selection of To Athena.
Known for her unique style of blending Swiss-German dialect with English, To Athena’s participation could mark a historic first for Switzerland — presenting a song in a regional dialect on the Eurovision stage.
The artist, who won a Swiss Music Award in 2023, has been confirmed as a guest on the talk show SRF Focus on the evening of March 10, sparking further speculation about her involvement.
Switzerland’s internal selection process saw 431 song submissions, a reflection of the country’s enthusiasm for this year’s home-ground contest.
SRF, the Swiss national broadcaster, opted for this method over a national final, aiming for a streamlined and professional approach.
A Historic Language Moment for Switzerland?
Switzerland has a rich linguistic history at Eurovision, having performed in all four national languages — German, French, Italian, and Romansh — as well as in English. However, a song in Swiss-German dialect has yet to grace the Eurovision stage.
The last time Switzerland hosted the contest was in 1989, when the Romansh-language song Viver senza tei by Furbaz secured the 13th spot.
The potential choice of To Athena could be a nod to Switzerland’s cultural diversity and a bold statement on the international stage.
Basel Prepares for Eurovision Glory
Basel, which triumphed over Zurich, Geneva, and Bern-Biel in the bid to host the contest, is gearing up for the Grand Final at the iconic St. Jakobshalle.
With the venue’s capacity and strategic location in the North-West of Switzerland, organizers are optimistic about delivering a spectacular show.
The Swiss delegation has emphasized their commitment to showcasing the nation’s rich cultural heritage while embracing contemporary trends in music and performance.
The press conference on March 10 is expected to last around twenty minutes, with media representatives also getting the first glimpse of the music video for Switzerland’s entry.
The choice of timing and format suggests a well-orchestrated plan by SRF to maintain suspense until the last moment.
With just days remaining until the big reveal, Eurofans across the continent are eagerly waiting to see if the rumours about To Athena turn out to be true.
If chosen, her participation could not only add a fresh linguistic twist but also set the tone for what promises to be an unforgettable Eurovision on Swiss soil.